Bose Soundbar 300 at David Jones


The Bose Soundbar 300 is one of the most exclusive audio devices in the market. A synonym for exclusive in the Australian Retail Market would mean David Jones. David Jones specializes in luxury products and this soundbar is one of the most sought out luxurious audio speakers in the market.

 They create awareness of the product through digital marketing such as online advertising and pairing it up with Televisions as way to use it as a home theatre system. They also put a 15% discount on the product to attract customers. Consumers can try this product my visiting its stores, where they are put on display and connected to television. Customers can then play they device which is mounted on a stand and listen to the audio quality and other features such as dimensions and wireless playing. Information about this product is given under the product with its price and other features. A sales assistant is also present in the AV department to help the customer with any extra information that they would require. Other than that, the online website also gives all required information about the product where the consumer is also given access to product reviews.

The company retains its loyal customers through a scheme called the rewards program where they sign up to the program upon initial purchase using their details and would eventually receive rewards later. Other than that, they offer David Jones American Express cards to special customers who will receive exclusive discount on certain products if they sign up for a card. The company always tries to entice the consumers to buy their products more frequently. This is done by offering samples of new products, giving an offer if multiple purchases are made, having a wide range of products of different prices, and having mid-season and end of season sales. There is always an offer going on to keep the customers interested.

 

David jones uses various kinds of promotional strategies such as:

·       Digital Marketing

·       Advertising

·       Events

·       Visual Merchandising

·       Card Marketing

·       Customer analytics and reporting

·       Marketing Strategies

                         



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